QUALITY OF RAW MATERIALS IS A NECESSARY REQUIREMENT TO ACHIVE OUR GOALS. WE VOUCH TO ALWAYS PUT QUALITY FIRST.

“WE SELL WHAT WE EAT” MEANS THAT WE OFFER ONLY FOOD THAT WE WOULD LIKE TO EAT OURSELVES. WE WANT TO AVOID EXPLOITING FASHIONS OR FALSE MYTHS. WE DON’T BELIEVE IN SUPERNATURAL FOODS. WE DO, HOWEVER, BELIEVE IN THE GREAT QUALITY OF LIFE IMPROVEMENT THAT CAN BE ACHIEVED BY AVOIDING HYPER-PROCESSED FOODS, ADDED SUGARS, PRESERVATIVES, AND OVER-CONSUMPTION OF ANIMAL BASED PRODUCTS.

WE ONLY DO WHAT IS CONSISTENT WITH OUR VISION, MISSION, AND VALUES.

BEFORE PROMOTING OR SELLING ANY PRODUCT WE GET INFORMED, WE STUDY AND WE ASSESS OPINIONS FROM MULTIPLE SOURCES. WE’RE ALWAYS OPEN TO CONFRONTATION AND TO CONVERSATION. WE BELIEVE IN SHARING OUR PRINCIPLES AND, IF NECESSARY, WE ARE READY TO CHANGE THEM. RESEARCH, ANALYSIS, AND THE OPENNESS TO CHANGE IDEAS ARE NECESSARY ATTITUDES TO CONTRAST IGNORANCE AND STEREOTYPES ON FOOD.

SUSTAINABILITY IS ONE OF OUR PRIORITIES. WE WORK CONTINUOUSLY TO REDUCE THE ENVIRONMENTAL IMPACT OF OUR ACTIVITIES. WE DO SO PROGRESSIVELY AND WITHOUT COMPROMISING THE ECONOMIC SUSTAINABILITY THAT ALLOWS US TO REACH OUR MISSION. ALL OUR PACKAGING IS COMPOSTABLE: WE USE “PLA” PRODUCTS (POLYLACTIC ACID), A DERIVATIVE OF CORN WHICH LOOKS LIKE PLASTIC BUT IT ISNT. WE ARE ALWAYS AT WORK TO INTRODUCE NEW INITIATIVES THAT CAN ALLOW US TO FURTHER REDUCE THE IMPACT WE HAVE ON THE ENVIRONMENT. WE ARE ALSO AWARE THAT PROMOTING AND SPREADING THE IDEA OF PLANT-BASED EATING IS THE BEST WAY WE CAN DO SO.

INNOVATING AND ADAPTING TO CHANGE IS ESSENTIAL IN ORDER TO GROW AND THRIVE. WE WANT TO BE ABLE TO OFFER SOLUTIONS THAT ADAPT TO A MODERN LIFESTYLE WITHOUT COMPROMISING THE WAY WE EAT.