Base V, the “Juicery” that was missing

Finally a “different” kind of local, which focuses on fruits and vegetables to offer an alternative to the classic sandwich. In the heart of Florence, a few meters from the Uffizi Gallery, from 21 June opened Base v Juicery, a start-up created by three very young entrepreneurs: Cesare Cacciapuoti, the financial-operational “strategist” with a vocation for the development of new activities, Nicolò De Gregorio, in the DNA the know-how (and the selected supplies) of a family that has been operating in the fruit and vegetable sector for the past 70 years, and Bologna Silvia Bartolomei, entrepreneur in the restaurant industry with experiences in the fruit and vegetable world.

“We wanted to offer a new consumption model of fruit and vegetables that gave everyone the opportunity to eat quality products in a way practical, fast and accessible – says Cesare Cacciapuoti to Italiafruit News – So, we were among the first to propose fruit juices cold pressed and the first to bring visible pressing into Italian shops, in front of the customer”.


Here is the core business of the company: “The juices obtained from the cold process are thenot plus ultra for the intake of nutrients, because the production process minimizes the oxidation of enzymes and vitamins of the raw material – explains Cacciapuoti – The juice, that is, keeps more perishable and longer nutrients. The ease of taking these nutrients means thathalf liter of one of our bottles corresponds approximately to a pound and a half of fruit”.

Not even a month after the inauguration, Base v sells 70-80 liters of juice i per day, for a total of 150 kilos of fruit. “We have different mixes according to the objectives and the customers – the Florentine entrepreneur continues – For a first approach there is mela&menta o ananas&basilico, for the most radical the Green monster, with black cabbage, celery, cucumber, spinach, parsley, fennel and lemon “.